Studies are needed to evaluate the reliability and validity of public health–related information communicated through social media. Some relevant metrics (e.g., Twitter Analytics, Flikr Stats, and Google Analytics) already exist and are used by the business community, yet few published scientific studies have applied these tools to evaluating the capabilities or effectiveness of social media in public health emergencies. Also lacking are studies evaluating whether the integration of social media into public health efforts affects the costs, quality, or outcomes of health care.
What's been your experience with social media to communicate health information?
Gary Theilman
University of Mississippi
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