Wednesday, July 27, 2011

Social Media and Pharmaceutical Self-Promotion; A Bad Cocktail or Public Health Service?

John McElhenney has a blog post entitled Social Media and Pharmaceutical Self-Promotion; A Bad Cocktail or Public Health Service? where he reviews how various pharmaceutical manufacturers use Facebook. He asks

Do the pharmaceutical companies provide valuable information through channels like Facebook and Twitter, or is it merely advertising cloaked as social media conversations? How much of what is deemed "social media" is simply repackaging of the drug maker's message and how much of it is actual discussion and dialogue?


Gary Theilman
University of Mississippi

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