Walgreen's is apparently trying to engage in a PR battle with ExpressScripts by sending out tweets like:
"It's time to take a stand against @ExpressScripts. Tell them people want a choice by tweeting hashtag #ILoveWalgreens."
They also paid Twitter to push the tweet to users who don't follow Walgreen's feed.
The thing they may not have realized is that ANYONE can put #ILoveWalgreens in their tweets and become part of the conversation. A quick look at the list shows spammers, comedians, Walgreens-bashers and various messages that I'm sure Walgreen's doesn't want associated with their brand.
Live and learn.
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