Thursday, August 25, 2011

Google pays $500 million for selling illegal prescription advertising

Here's something for my colleagues who teach pharmaceutical marketing.

The New York Times has a summary of the $500 million settlement that Google reached with the federal government regarding charges that Google had "knowingly shown illegal ads for fraudulent Canadian pharmacies in the United States".


Illegal online pharmacies have been a challenge for regulators, because the Internet makes it easy for them to operate under the radar and emerge under different names when they get shut down.


There are some comments in the discussion section that suggest that


"These so-called 'illegal' pharmacies exist purely because the cost of pharmaceuticals are artificially, ridiculously (and intentionally) high-priced in the U.S. If the costs were more equitable the online pharmacies could not compete and it then becomes an automatic non-issue."



What do you think?

No comments:

Post a Comment

We ask that you please include your real name and your school affiliation when leaving comments. This will make it easier for people with similar interests to identify you. It will also help us keep down the amount of SPAM that can easily clog the comments section of a blog.